Cosmetify has unveiled “The Most Powerful Beauty Influencers,” ranked according to follower counts on YouTube and Instagram and the potential income they could be earning from sponsored posts.
 
Last year, James Charles was #1—followed by Bretman Rock and Yuya. (See last year’s rankings.)

So what’s different this year? Despite some high-profile controversies, James Charles remains in the top spot with 29.3 million YouTube subscribers and 22.8 million Instagram followers, and a combined total of 52.1 million.
 
Brazilian beauty guru Mari Maria is #2 with almost 10 million YouTube subscribers and an impressive Instagram following of 20.1 million, closely behind James Charles. Her expected earnings for sponsored Instagram posts are upwards of £205,000.
 
In third place is Bretman Rock, with 8.8 million YouTube subscribers and 18.4 followers on YouTube. Born in the Philippines but based in Hawaii, he rose to fame on Vine with a series of viral contouring videos back in 2015. More recently, he’s starred in his own reality TV show and became the first openly gay man to appear on the cover of Playboy.

Here’s the top ten most powerful beauty influencers of 2022:

1. James Charles

2. Mari Maria

3. Bretman Rock

4. Nikkie de Jager

5. Camila Coelho

6. Bianca Heinicke

7. Pony Makeup

8. Jaclyn Hill

9. Narin Amara

10. Farah Dhukai

Here is the full report, at The Cosmetify Index. 

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